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August 07, 2007

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Well having read all that, I now see my view as being bloody pathetic - and I reckon you think the same which is probably why you were so gracious and gave me such a nice compliment - cheer me up a bit, ha!

NP, you are a smart man. I like this a lot.

The difficulty comes when you try and adopt a positioning that's true of most people's perceptions (constantly shifting) of the brand (constantly being reformulated).

I find positioning useful, if not always wholly accurate - you've got to work from some sort of base.

great reasoning. thanks!

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