In case you hadn't noticed, Yorkshire Tea is one of my favourite brands. I religiously warm the pot, take just a couple of careful stirs at the start and generally behave like a tea geek.
It breaks my heart to say I hate the 'tea time' work. I'm sure it works, I don't know what their data is telling them to do, but I don't think tea time should be treated with such flippancy (or play to stereotypes).
Those little doses of slowness and ritual in the day are really important, I think there a real joy in tea's role in our lives. We deserve something great in these precious moments, from somewhere that knows some rituals should stay as they are.
That's on opinion, that's all it is. I love my Yorkshire Tea too much to be put off by pretty bad gimmicky advertising (and website).
But then, recently, I had a couple of Twittery based conversation that included Yorkshire Tea as subject matter and, low and behold, the brand is following me. Why? Do they want me to have 'a relationship with them?' I already have one. Where exactly have the engaged with me? Do they just want to have lots of Twitter followers or make it easy to see what people are saying about them?
In any case, it makes me feel quite dirty being coldly sized up for something like this. I love tea, please don't waste that.
I truly hope they want to be my friend so they can find out what I care about, listen to me and perhaps let me contribute. Hope....