It's easy to forget, in this social media, crowd sourcing, co-creation world we're supposed to be living in, how great a great piece of old fashioned advertising can be. This reminded me.
Online created loads of pre-launch buzz, you can see how the story can be expanded or drilled into etc, but to be honest, it's a great ad and great ads still matter.
As usual with Nike, there's more than one thing going on here, there's the way sport, life, fate turns on a dime, a call to action for young turks to take the future by the scruff on the neck, the sheer community joy that football brings, but at the end of the day, it's a good ad. Remember them?