New Nike world cup ad

It's easy to forget, in this social media, crowd sourcing, co-creation world we're supposed to  be living in, how great a great piece of old fashioned advertising can be. This reminded me.

 

Online created loads of pre-launch buzz, you can see how the story can be expanded or drilled into etc, but to be honest, it's a great ad and great ads still matter.

As usual with Nike, there's more than one thing going on here, there's the way sport, life, fate turns on a dime, a call to action for young turks to take the future by the scruff on the neck, the sheer community joy that football brings, but at the end of the day, it's a good ad. Remember them?

Comments

[Thomas Wagner]

Absolutely agree and just wrote about it yesterday. What I enjoy most about this is that while a lot of people at a lot of agencies talk a lot about "social media, crowd sourcing, co-creation" and whatever else the W+K people don't do that much and still seem to be on quite a brilliant run in terms of work (Chalkbot, Grid, Old Spice, ...). That, and of course that it's an ad woven into a lot of different other stuff.

[Paul H. Colman]

I've always said this was a good blog.
Good day to you, sir.

[northern]

And good day to you.