I'm reading Gladwell's What the Dog Saw, despite the fact I've alread read most of the articles and they're freely available online. There's just something about the collecting them in tactile object of a book that makes it more satisfying and concentrated - the comfort of a thing.
Anway, I enjoyed re-reading this article on hair dye, how it's advertised and what it says about women. If you can't be bothered reading those posts I did on women's hair (here, here and here), just read this.
The stories of Shirley Polykoff, Ilon Specht tell us so much about cultural significance and understanding the role of product/brand in people's lives, and the heroism of those women who found their voice in world made by, and for, men.