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September 14, 2010

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book world is doing nice stuff

http://www.fastcompany.com/1686305/neal-stephensons-novel-redefining-novel-launches-online

Fantastic post ... I love it.

The thing that also bugs me is that with all this SFX wizzardry - where almost anything is possible - adland seems to show such a lack of imagination, just rehashing stuff that has gone on before [be it ads, films, videogames or news stories], albeit in a sharper graphical form, totally ignoring the need to take people somewhere and just hoping their eyes will act as the shortest route to the wallet.

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