There seems to be a trend at the moment for retailers to create engaging showpieces that not only show off what is available and start the process of investigating the range, they make people feel good about making the choice within the brand's particular walls - two of the primary roles for retail marketing (third is tactical price promotion) that tend to be done seperately. MAkes budgets work very hard and, to my mind, doesn't dilute engagement, clarity or anything like that.
Here's Curry's taking us on a tour of their range through the eyes of Artoo and Threepio (but where on earth is the online?)
Here's some cats showing us what's available in Ikea
Here's some skinny jeaned hipsters showing us Ikea's kitchens