Agency review - we haven't the balls to fire our agency
369 degree thinking - we can't afford TV
Aligned - big agency speak for 'we agree' or, more precisely, we don't agree but we want you to think we do
All agency workshop - lots of suits and planners doing passive aggressive and achieving nothing
Amplification - Can we have a bigger media budget?
Best practise - copy everyone else
Brainstorm - useless, half baked ideas
Cultural strategy - strategy
Chemistry meeting - free ideas
Challenger strategy -strategy
Content led -we can't afford strategy
Consumer led - written by a focus group
Digital strategy - strategy
Disruption strategy - strategy
Hard working - tactical retail ads given to a junior team because no one else wants to do them
Intuitive - trust us. This is brilliant. Versus counter intuitive, trust us, this is even more brilliant, even though it makes no sense, not even to your target
Lateral thinking - the brief's bollocks so we ignored it
Learnings - cock ups
Media Arts strategy - strategy
Media neutral - we can't afford TV
Populist - written for the lowest common denominator
Provacative (person) - bad manners
Provacative (campaign) - brand manager will get fired if it doesn't work
Resign the account - fired
Strategist - planner
Safe pair of hands - useless
Scope it out - get someone (not me) to actually make this unworkable idea work
Soft launch - NPD have given us a dog and we haven't the clout to tell them no one will buy it. Or no one got their act together in time (see All Agency Workshop)
Tissue session - presentation of weak, half baked ideas
Thought leadership - market share losership
Think of us as partners, not suppliers - we want to renegotiate the fee
Work in progress - work not started but we had to show you something
Strategist can also mean brand consultant though - it's become a bit more dangerous a term in recent years.
Posted by: Will | February 24, 2011 at 09:56 AM
I giggled on the inside.
Posted by: andreea | February 24, 2011 at 10:30 AM
What a brilliant piece of holistic thinking.
Posted by: Stu | February 25, 2011 at 10:02 PM
You missed out synergy! http://www.youtube.com/watch?v=XHt7z9Hx_Bs
Posted by: Dave Mortimer | February 28, 2011 at 08:42 PM