Since one or two people interested in School of the Web project might be coming here for the first time, I thought it might be worth pointing to some older 'planning basics' posts.
It struck me that they were posted when the aspiring and junior planners who might have found them useful are now probably senior planners. Time flies etc. Hopefully they're useful to 'new' generation'.
Or maybe they're outdated and of no interest at all.
Oh well, just in case:
Here's How to Find a Strategy
Here's Working With Suits
Research and the planning cycle
Using research to write a great brief
Research and creative work 1 and 2
Considering most ad books contain one idea, surely you've got enough for a Northern Planning book here.
I'd look forward to seeing how many Darth Vaders you could get in it.
Posted by: Dave Mortimer | March 28, 2011 at 12:23 AM
You forget, much of those old posts was about repurposing old APG lectures, but 'genius steals I suppose'
I've slacked on the '1 star wars reference per presentation' rule, must reinstate
Posted by: northern | March 28, 2011 at 03:38 PM
Great! We finally see star luo he too handsome so cool I love him to death cough up...
Posted by: Nike shox | June 01, 2011 at 02:20 AM
Million inmates being held in prisons and jails across the country.
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