Since one or two people interested in School of the Web project might be coming here for the first time, I thought it might be worth pointing to some older 'planning basics' posts.
It struck me that they were posted when the aspiring and junior planners who might have found them useful are now probably senior planners. Time flies etc. Hopefully they're useful to 'new' generation'.
Or maybe they're outdated and of no interest at all.
Oh well, just in case:
Here's How to Find a Strategy
Here's Working With Suits