Well, the submissions for the APSOTW are in. Thanks so much for the people who took the time out of their day jobs to have a go. Naturally, we haven't looked at your submsissions in detail yet, but it's already obvious you've put a lot of work into it.
The 'we' I'm refering to are the judges. That's me, Rob Campbell (Head of Planning at WK Shanghai, Gareth Kay (Director of Brand Strategy at the GSP&P) and John Dodds (independent marketing consultant). John protests that he's no experience in planning, which is a good thing since planners are worthless if they inspire 'marketeers' i.e the client, with their thinking.
There will be more judges coming soon.
We hope to publish feedback anf results by 1st June, which is just long enough to give submissions the attention they deserve and just short enough to not keep everybody waiting.
Finally, an apology from me, I never got around to publishing the final tutorial thing, following on from this. No one's had a go, so I might have got away with it, but if anyone has any interest, whatsoever, let me know.