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May 12, 2011

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You've gotta love Jon Steel. 'Perfect Pitch', page 158, re: pitch teams "the first and best investment you can make is to decide on one location and fly the key people to it"

1,2 and 6 are spot on.

In fact, by the end of 4 I was planning to berate you were you not honest enough to state that many a pitch has been won by a strategy post-rationalised at the eleventh hour to a brilliant creative idea.

Clients dig straight line thinking. If it's pitched well, they'll never know and probably wouldn't care whether the creative chicken came before or after the strategic egg.

The best piece of training I ever had was when I convinced a client to let me sit in on their media agency pitch. Here's what I learned - http://philadams1.wordpress.com/2010/03/25/the-first-rule-of-pitch-club/

Amen. Sounds just like here. But wonder if it's something that can only ever really happens at smaller agencies?

Absolutely marvellous. As a novice about to commence in planning in November, Iand I really hope this is how it will work.

From the inchoate mass via non-possessive hard graft to mutual success. Sounds like everyone would learn a lot from this process too.

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

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