December 13, 2011
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Hallelujah!
I've been using Rob Campbell "I'm aware of Hitler but I'm not a Nazi line" (with attribution) to great effect.
Amazing how many client briefs include this as a de facto objective
Posted by: Tom | December 19, 2011 at 07:13 PM
You can argue it for launches, relaunches and specific activity/events etc; and you can argue it as a 'part' of the brief, but awareness is never really the total aim of any campaign...
Posted by: Rob Mortimer | December 20, 2011 at 05:11 PM