I hate W+K

I hate them because they consistently do work I would want to do.

They mostly manage that trick of not just doing work that people will talk about, but work that get's people talking about the brand and even better, the product.

Work where you can't help but admire the attention to detail and the sheer planning craft.

Like this.

 

Four truths - people are not dairy intolerant, they're lactose intolerant. All hedgehogs are lactose intolerant (and cute). Lactofree is dairy stuff without the dodgy lactose,so the lactose intolerant (which includes Hedgehogs) can enjoy dairy stuff.

Bastards.

 

Comments

[Tofan]

Watching a brilliant ad like this, I wonder how W+K crafted the presentation to persuade the client to buy the works :)

[Rob]

You've missed the point NP, we were actually targeting hedgehogs with this campaign - research has highlighted they are a demographic that has a disproportionate amount of disposable income for dairy based products.