Blogging isn't what it used to be. These days it's easy to wonder if anyone is listening and if these written blatherings are any use.
It's liberating when you think no one is there of course, because you can say what the hell you like, but only wierdos like talking to themselves.
But then you get emails like the one I got this weekend. from someone who asked for a little help a few months back, showing not only the great work that help contributed to (completely turning the market rules upside down by looking at the real culture around the category), but the fantastic commercial results it generated.
One cannot deny that blogging is slightly arrogant - to believe you have anything interesting to say is not exactly modest - but it reminded me the whole point for me is to help. I 'became' a planner by myself with little help in a region where the species is rather rare, extremely grateful to planning bloggers back then for sharing their thoughts.
This one story of actually helping someone is worth a thousand comments or a million quotes in Campaign magazine to me.