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August 17, 2012

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I agree wth pretty much every word. If marketers (and CEOs) realised that marketing encompassed more than promotion, this might not be allowed to happen. I'm not holding my breath.

Wonder what the impliations are for topical and guerilla ads? Valid additions to the memory infrastructure or forgotten in-jokes?

Most brands right now tear it down and start again, after a short return instead of creating a classic building that will be loved for generations.

It's amazing that more senior management at brands haven't cottoned on to the 'new brand manager = new pitch' situation, and reined it in to provide more long term investment rather than quick replacement again and again.

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