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August 28, 2012

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Have you noticed how the more people gush about 'big data' the less they're familiar with the small data. Like how people buy brands?

Like the little boy said in the Sixth Sense, all the time.
Mr Twain's hammers and nails spring to mind

It's like what Abraham Maslow said "When all you have is a hammer, everything looks like a nail". Having worked in CRM agency before (I work at advertising agency now), it seems to me that what a brand needs is actually a positive recognition in order to drive profits instead of focusing solely on handful of so-called "high value" people. Not that I'm saying CRM is bad though; it's just that we all need to see the situation case by case, instead of jumping the gun and say "we must acquire people & do retention campaign". Not every brand needs CRM

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