« What good tea tells us about doing what you should, not what you can | Main | Some thoughts on promotions »

March 08, 2013

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451bf9f69e2017ee90e6b11970d

Listed below are links to weblogs that reference How trains can help you be a better strategy person:

Comments

I loved this.

"People live in the real world. Not dimly lit hotel rooms or TGI runs"

To which I'd add - nor do they live in the vaults of 'Big Data'.

Or in bizarre and overstraining segmentation studies.

"Go to the jungle, not the zoo." I'm going to shamelessly steal that.

God, not Big Data.
And steal away, I have displayed little conscience in pilfering your stuff

I've been taking the bus in St. Paul Minnesota for the last 3 years and I keep telling my delvelopment team that if they'd just ride for a week they'd have 100's of new ideas. Excellent article.

Life happens beyond the comfort of your desk or the confines of the research group. More people should remember that and follow it.

This post made me think how The National Institute of Dramatic Art in Sydney used to make their acting students work as bus ticket collectors because that was how they'd be exposed to the most raw and diverse insights into life and people...

I thought I'd already commented but apparently my phone disagreed!

Well put. Amazing how many agency folk seem to forget about the real world.

As the founder of Instagram said - "A day in the wild is worth a month of guessing"

The comments to this entry are closed.

Other stuff

My Photo
Blog powered by Typepad
Member since 04/2006

Twitter Updates

    follow me on Twitter

    July 2014

    Sun Mon Tue Wed Thu Fri Sat
        1 2 3 4 5
    6 7 8 9 10 11 12
    13 14 15 16 17 18 19
    20 21 22 23 24 25 26
    27 28 29 30 31