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September 30, 2013


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'Newsjacking' / 'Real time response' = tactical advertising.

I loathe the B word. Always have. Especially because it lets marketers who should know better that they can build a B directly rather than build a business out of which a reputation might emerge.

Nice one Will
John, it would seem I have touched a nerve. Can't agree enough with the 'do and make stuff that's actually good' then tell people about it model - or let people do the telling for you.
I often use Heinz Ketchup as case in point, it might command huge price margins, it might have done great advertising in it's time, but it's the one that tastes the best

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