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August 08, 2014


Lovely post. Your first point is bang on, we're incredibly lucky to do this 'job'. Though point 4 is my biggest gripe. Let's stop with the bullshit... The Economist has a lovely principle to keep it as simple as possible (someone said they're too clever to need to hide behind big words). As the adage goes, anyone can complicate, it's simplicity that's hard.

Do you have a link to the Thinkbox survey comparing planner's media use to the public's? It'd be interesting to read a bit more on that

Amen to all of that. Great post.


*in mock horror* you mean everyone out there is not like us?

good article, enjoyed it :)

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