I'm guessing that I come into Sainsbury's target market.
I know that I think about ads and stuff too much.
I know that tapping into all that WW1 stuff around at the moment should create some natural traction.
But I do wonder if this..
Will be seen as a tune free version of this..
Not to mention, I wonder if people who think about things a little less, might react a little adversely to something as serious as millions of men giving up their lives, in service of selling turkey and tinsel.
Winning Christmas is really important commercially and much of that can come from making people feel something profound, but I question the relevance here, the 'sharing' present element feels too bolted on.
Borrowed interest can be really powerful, but you need to get the relevance. I wonder if folks might like the ad (if they can't remember Macca) but not attribute it to Sainsburys.
Anyway, my favourite Christmas commercial is this...