A useful way of looking a your relationship with clients is asking yourself, "Would they want to spend two hours on a train with you".
As a client once said to me. "You can have the best planning, the best creative and the best pricing, but you won't get anywhere if we don't like you".
So I was pleased to be invited to spend a whole weekend with some of them, riding 150 miles.
You know you must be doing something right when they're happy for you to see them in lycra.
Not to mention share a jacuzzi in the hotel after day one.
That said, they were a little incredulous at the pink overshoes.
To quote the commercial director, "What the fuck are they".
There was the cafe stops.
The ice cream stops.
The amazing landscape in the Scottish borders.
The sea on the run up to Edinburgh.
What wonderful people.