I bought them about 5 years ago and still wear them every other day. This is partly down to lack of imagination and mostly because they fit like a glove. Jeans are a funny thing, finding ones that really fit well is hard and even then, there's the long process of wearing them in. These jeans are loose and low and sit just below the waist in a way others just don't.
But these jeans go beyond that. Selvedge jeans have a totally different feel, but even more importantly, they have more story. They're made on shuttle looms and nod back to a time when more care and attention was paid to things. It also means they're bomb proof.These jeans will not die, which is a good thing since I don't know what I'll do when I have to find a replacement.
The thing about selvedge is that it has a raw look and feel when you buy it. It eventually goes and the jeans inexorably turn into a normal pair with every wash. The only way to preserve it is to not wash them. Which is what I did for about a year, until a friend's baby urinated on them. Sadly they had to go into the washer and the slow decline into averageness began. But they'll never be average.
I spent over £100 on these jeans. That's a lot of money and was even more to me 5 years ago. But I don't buy many clothes, and what I have I don't really get rid of. I'd rather buy less and buy well. That means ignoring fashion somewhat, or at least buying the kind of stuff that won't be outdated in 6 months time. It's not for everyone, but it's how I roll at least.
Finally, these jeans show how building meaning into things transforms how we value things. Don't let anyone tell you brands are worthless in the information rich, self actualised digital age. It's bollocks, or at least the argument in this book persuades me that way. It's the story of things and what we believe about them and what they mean to us that matters. Howies is brand I've loved for years, because they care about the things I care about - rough fuzzy stuff around time rather than cash, realness over artificial stimulation and an overall aesthetic I kind of like. More importantly, they make an effort. Their catalogues used to be works of art themselves, meet the people and they live and breathe the company values.
Every stitch of these jeans is soaked in all this, along with my own story over the last five years. Like I say, thank God they're so durable. Finding a new pair will be tough