Here's an article from Ad Age Daily about the importance of search marketing for brands. I was in a meeting last week when the media planners tried to convince the client that they needed to go on TV to be credible. We thought that perhaps there were other things to work on first. Looks like getting on search results is one of them.
It's hard being in big meetings like that, many clients tend to listen to media people because they invoice them the most, or account people because they know they'll agree with them. As a planner you quickly learn to say less, but to make it count when you do. Russell Davies has a triangle trick for meetings, it works and you can find it here if you scroll down to 'Draw a triangle'.
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