'The Independent' reports that this year's World Cup could see a match winning goal broadcast in an ad just minutes after the final whistle. New technology will allow you to edit right up until the last minute. Maybe this will give more cut - through in the post PVR world. Imagine Subway airing a commercial on the same day it was made to convey freshness, or Barclaycard covering today's priceless moments. On the other hand, let's hope that people don't change their minds more now there's more time to do so. Here's the article.
Comments