Sorry for the lack of entries recently. It's time consuming being a one man planning department.
Anyway, the newspaper society ran an interesting ad in Campaign last week. It told us that ad avoiding consumers actually look for ads in local press, nay, that's why they buy them.
They want you to go onto www.thewantedads.co.uk to find out more and see the research.So far so good.
When you log on, the research isn't there and you can't have it without filling out a form and agreeing to an unspecified price. To find out how much it is, you have to phone someone in London.
Now hold on. They want our business, they've got our attention, and then they want us to pay for the follow through?
They may understand press, but they sure don't get how it fits in with the other stuff.
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