You probably know about Bono editing the Independent last week. I just can't help but feel that it's a bit of a missed opportunity.
He didn't pull any punches in his choice of articles but since he was editing a middle class, liberal newspaper, wasn't he preaching to the converted? Wouldn't it have been better to challenge readers of the Telegraph, the Mail or the Sun?
On the other hand the BBC's Radio 4 invited in people as diverse as David Blunkett and Steve Savale (from Asian Dub Foundation) to edit the Today programme. This gave you quite a challenging listen as it took you outside our your usual comfort zone.
So to summarise - challenge people with new stuff and they'll take notice. Spoon-feed them and they'll switch off.
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