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June 12, 2006


When I was doing my last piece of agency work experience, I stumbled across a very interesting article on this very topic.

It was a WARC article about retailing ('Retail Advertising: the third way') by Stephen Carter.

I'd link you, but sadly I have no WARC access from home.

Check it out; it should still be there.

Thanks for the heads up.

I think we'll see a lot more of this.

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