I was in London on Monday for that pitch (No time to catch up with any London bloggers I'm afraid). Thankfully it went fine and we're through to the final stage. We didn't do finished executions, we showed them their voice, what they should feel like. It worked a treat.
There wasn't a traditional creative team on this one, we had a planner/writer partnership from the start. If you're reading this Russell, thanks for the all that stuff on complexity and getting the people that do executuions involved at the start, it really does produce different work. Having Stu helps too.
We were showed the ideas from another agency. It was bit surprising and and I didn't know what to say when asked, "What do you think?". I managed to mumble something about the ideas being good but it didn't capture what I thought the brand was about. What are you supposed to say in these situations?
Blimey. That's nice to hear. Glad to know it's not all just silly theory.
Posted by: russell | November 05, 2006 at 01:46 PM
Takes some getting used to but well worth a trip out of the comfort zone. More fun too:-)
Posted by: Andrew | November 06, 2006 at 07:07 PM