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April 16, 2007


This is why we missed you. And this is why we're glad you are back.

CRAFT: Can't Remember A Fucking Thing.

I love the idea of true craft. Craft for me is not actually about focus groups or opinions or any of that. It's about doing what needs to be done in order for something to do what it needs to do. In every sense of the word.

Insights rock ... and yet so many people don't really know what one is, how to actually get them or how powerful they can be in all aspects of business.

We need more people like you NP ...

You can't feel satisfied unless you've actually overcome obstacles/sticking blocks - and to do that, you need vision, perseverence, rigour, tenacity, nerve and abit of cheek.

Just read last week's Campaign. Maybe I have a point for one about rigour and stuff.

Lauren, I like that definition.

I've slightly changed this on the advice of Mr Campbell. He had a point about craft being too grandiose a term for what we do.
See, I do listen.

Fantastic post. And something I'm looking for in my next job. Most definitely.

Will, I was thinking about you. I am in something of a rage over your predicament. That sucks.
Hope you're well.

Don't be in a rage. I'm quietly optimistic about my future.

Especially given 2 WHOLE months of planning experience.

Still, I can do a good podcast.

NP LISTENS! To me. Must be mad!

NP ... Marcus told me the great news.

Even though I hate The Smiths, I can't wait to hear you do it.

Oh yes ... you will be cool. Honest.

May I suggest Cemetary Gates NP?

My personal fave. Or Stop Me If You Think You've Heard This One Before.. quality lyrics.

Id like to hear you do the dual voices on Bigmouth strikes again..

Nice post, I agree with the sentiments entirely.

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