« Sampling | Main | The dangers of predicting how you'll feel »

August 29, 2007

Comments

Have you been reading Kurzweil?

Sporadically, but I didn't know he'd done stuff on this area. Where can I find it?

How does that relate to brands and the process of planning? Are we merely applications in the super computer that help define meaning for the particles? The notion that we have our reality created for us or we create it by observation seems to have a parallel to brands and people.

Do I make sense, or have you just successfully scrambled my brain?

interactive or experiential architecture/art works from this theory, in that the artwork is only an artwork or 'functional' when we interact with it - that perception or experience is actually a vital element of form. when i get back from europe, i'm going to make sure i head up the M1 and we can have a geek catch-up session!

I hadn't really thought of how it may apply to brands really Jake, but it's maybe interesting to think about how brands are made up of lots of little ideas and associations, that create some sort of overall picture....but at the same time, the picture is actually defined by the people that see it, how they behave around it.
Lauren, give us a shout, and I've got to agree, the viewer is as much part of it as the object. Let us know when you're up

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)