Young Mortimer

To make matters worse, David Mortimer's week proved a bit humbling. He's one of these annoying people for whom ideas tumble out at will.

Good job he's such a pleasure to have around, or I'd be seriously peeved.

He did a strategy for reducing teenage smoking. Read it here, and if you're a planner, be prepared to raise your game.

Comments

[Tom]

Who did he do it for, Northern ? Funnily enough I have just had a meeting with a New Deal for Communities organisation that is trying to design a project that uses social marketing to reduce smoking rates within its community.

[np]

Just speculative Tom. But we were pretending is was for someone like ASH, or a COI campaign

[Tom]

Smoking cessation is huge in the public sector. You could sell that as a programme for third sector agencies to implement many, many times over.

The community organisation that just approached me with a budget uses children as 'experts' to stop their parents smoking by talking about it in the kitchen, in front of the TV etc - as opposed to using girls to influence boys.

[David Mortimer]

I'm pretty anti-smoking myself, so I hope one day I can put my tumbling ideas on the matter to good use.

Thanks for linking to the blog anyway. Just the sort of motivation I need to keep updating now the Uni work is starting again.

[Tom]

David - would you like me to get some feedback on your presentation from people who are developing programmes of smoking cessation with government money, on the ground ? The organisation I am thinking of is a New Deal for the Communities organisation - look it up on wikipedia, I'm sure it's there - maybe under NDC.

[David Mortimer]

Yeah, I managed to find it under NDC.

If you were able to show them it, that would be some brilliant feedback to get.

Cheers Tom!

[Tom]

OK, I'll wait for an opportune moment in the next few weeks and let you know what feedback I get.

[David Mortimer]

Great, thanks again.