« Really easy summer, fish, pasta | Main | Enough said »

July 07, 2009

Comments

Your article sparked debate on this article on the efforts of a fast-food chain that wanted to improve milk shake sales and profits. The chain first took the usual "focus group" route and failed...

http://www.forbes.com/forbes/2003/1013/082.html

It's not what you do, it's how and why you do it.

Too many clients bothered about the process than what the process produces.

The comments to this entry are closed.