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August 10, 2009


It makes perfect sense - but it also highlights that all the advertising in the World won't get around a consistently bad customer experience, especially when they are trying to charge a premium for it.

When I was much, much younger, I used to think BA stood for BRITISH AWESOMENESS, and a lot of that was because of ads like the one you so rightly celebrate ... pity now its more representative of BRITISH AWFULNESS and yet the strategy behind it, is still great, they just have to live up to it rather than see it as a 'cheap alternative' to actually practicing what they once were so happy to preach.

Aye, can't get away with saying one thing and then doing another.
'Bye the way, are you not supposed to be laid up, doing nothing but getting better?

I've missed your terrible spelling ...

And yes, I am - but will my partners and clients let me? Will they fuck - the evil buggers.

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