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September 02, 2009


That's a very acute reflection that I think many planners and agency people in general agree with. And what you propose is probably the only route to go. Deciding, as an agency, that it's up to every one to push the envelope and deviate from norms is something that is hard work. The path to it needs to be agressively energetic and relentless. Constantly. No time to fall back to "comfortable".

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