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February 04, 2010


To this day, I'm in awe of the fact that for a season or two, Twin Peaks was America's favorite TV show. How can anyone explain that, given its strong avant garde qualities? I suppose this could be a commentary about consumer behavior (power of movements can be as much about the "buzz" as much as the thing itself) or maybe the need to stand for something bold and not go half-way (as a brand or movement) or simply not to underestimate your audience (in terms of open-mindedness, etc.).

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