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March 03, 2010


Yes and yes. Good stuff on how not to let TGI guide you into cliche. Very relevant to Campbell's post the other day.

Can you question the objective?

I should bloody hope so, as long you've got a credible alternative and evidence for it. Far as I'm concerned, share targets, revenue and stuff should always be open to question if they're not prepared to free the budget to get there.
Role for communications, creative challenge etc should always be interrogated.

Communication can do a lot of good things planning for it is a good idea.In Finland they use to plan their strategic communication to boost their social media marketing.

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