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April 21, 2010


I have a post chuntering about in my head about how the maturation of Digital has created a stand off between Account Planning and Channel Planning.

I'll get round to putting finger to keyboard soon, but my elevator pitch is that its all very well identifying what the touchpoints are where you can have conversations - but you need to know what people want to talk about too.

That was a really great post. Enjoyed reading that. I don't have much to add to this - you've summed it up perfectly!

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