« Weeknotes Week 1 | Main | Two books, one idiot »

May 17, 2010


I'm beginning to think a good digital campaign is a bit like writing a brief.

You produce something that inspires them to play.

Then they ignore how you told them to play, but hopefully you can work backwards and pretend it was what you wanted them to do in the first place...

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)