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August 13, 2010


Completely agree.

And clients can be just as bad – both wanting agencies who ‘do’ process, and having their own hoops to jump things thru…because it gives reassurance.

Our process is pretty straightforward, if rather ‘unprofessional’ – we all sit in a room, talk together and bounce ideas around.

Bad I know, but I hardly ever write 'proper' briefs then 'brief' creatives anymore!

Typical short termism. If what we sell is a process then it's no wonder clients want to cut back. Ideas are much harder to find, much harder to replace, therefore much harder to cut.

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