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September 27, 2010


Love what you're saying and love the examples you use [except the John Lewis one, mainly because it's a bad remake of this: http://www.youtube.com/watch?v=UlU6crWC_3Q and has one of the most tenuous links I've seen in a long time ] ... however if people want more proof that popular doesn't mean being stupid, I suggest they check out the doco called "Z Channel", it's awesome and has a great and simple justification for why you should always go for the highest common denominator not the lowest - even though you've pretty much said it all here.

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