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February 03, 2011


It's a lovely ad ... an ad that makes you feel good and nice.

Whether it would be memorable as a VW ad is open to debate, but I bet if you were a little kid who saw it, you'd remember and sometimes that is an influence group we forget about when talking about categories beyond toys or supermarket produce.

Brilliant casting and wonderfully shot - which makes me sound a huge wanker, but it does make a massive difference to the overall effect.

Explains everything: http://tinyurl.com/6zcksos

Except why some clients only seem to appreciate the need to be entertaining at major televised events. And none of this "but VW have always been like that" ... they haven't, especially in the last 10 years, especially stateside. (CP+B aside)

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