« APSOTW - idea selection and devolopment | Main | How champions are really made and what planners can learn from it »

July 08, 2011


I think that is a valid and interesting point. However, I think NOTW was also guilty of trying to manipulate its readers, taking that instinct and using it in a negative way. I hope no planners take that side from it.

The lesson is to understand one's audience and deliver appropriate content and value.

The comments to this entry are closed.