« The weakness of Empires and the power of words | Main | Interesting or big? »

March 02, 2012

Comments

Watching a brilliant ad like this, I wonder how W+K crafted the presentation to persuade the client to buy the works :)

You've missed the point NP, we were actually targeting hedgehogs with this campaign - research has highlighted they are a demographic that has a disproportionate amount of disposable income for dairy based products.

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