Don't seem to have blogged much (as if anyone cares). Largely because it's easy to fall into the trap wanting to write long-ish meaty thingumys with something to say, which is sort of wrong since blogs and stuff are really lots of little things sometimes punctuated with bigness.
That's a little what brands that want to get all social and collaborative should be thinking about (starting why doing this adds to the bottom line of course).
By all means, have a big idea, in fact, please have one, but it's worth trying to avoid the 'single-minded' ghetto, you know, lots of big showpieces and 'grand narrative' and think about lots of little bits punctuated by occasional big bits. Some big bits to get people excited, provoke them and pull them in, and little stuff to keep the conversation going.
If we're going to persist with the 'relationship' metaphor, let's be true to it and remember that all relationships start with some spark that make you want to spend time with them. You keep it going from day to day, but every now and then, you need to make the extra effort to make it still feel special.
If every day of marriage was a romantic dinner for two and flowers on the bed, you'd never get the cleaning done and she'd be moaning about never getting the chance to watch Eastenders. But if every day was 20 minute pasta in front of the telly you'd get a bit bored.
Or something.
You've made me feel a LOT better about having absolutely nothing to say on my tiny part of the interweb. For which - many thanks!
Your marriage metaphor would make some sense if people were in monogamous relationships with brands.
But they're not, of course.
So it begs the question - if you are juggling two relationships and have both a steady partner AND have a bit on the side, what's it going take to keep both relationships going?
Pasta or flowers?
Posted by: Martin | August 23, 2012 at 03:03 PM
Quite right on the marriage thing if course.
I'm guessing you're infering that flowers are needed, but then you've never tasted my pasta
Posted by: northern | August 23, 2012 at 03:08 PM
I'm terrible at pasta.
And an armchair expert only on relationships!
Posted by: Martin | August 23, 2012 at 03:18 PM