« Christmas, red socks and how kids make you get your parents | Main | The year of not buying anything (nearly) »

January 07, 2013


Great stuff, but one thing I'm not keen on (and I know it's not your terminology) is the fame strategy - not the logic behind it, but the word fame. It really doesn't capture the essence and, worse than that, it could easily transform into a Z-list celebrity strategy.

It's about getting the right thing talked about for the right reason. That's not fame, that's the nod of recognition.

I'm tempted to tease you for being a pedant, but in this I think you have a point, since people often ask me, "Do you mean celebrities?" when this is discussed in the course of work.
I can't think of another one word descriptor, but I've often liked Martin Weigel talking about aiming for 'mass reaction' rather than just 'participation'

Given your charitable nature, I shall refrain from suggesting that being wedded to a one-word descriptor is the height of pedantry.

That's good to know as I suspect it's actually the height of obstinacy

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)