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May 20, 2013


Good article. Reminds me of Douglas Holt's work, worth checking out if you haven't read: http://www.amazon.com/Douglas-Holt/e/B001K8AFOM/ref=sr_ntt_srch_lnk_1?qid=1369108257&sr=8-1

Everyone's working on 'identity projects', and the best brands, cultural icons, media, help them do this.

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