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December 17, 2013


Makes me think of the "Where the Hell is Matt" video from 2008: http://www.youtube.com/watch?v=zlfKdbWwruY

It's definitely enthusiasm ... when we do things I am not so keen on, I would never celebrate it. But then I would say that wouldn't I. I love this post ... and the title of it actually gets to the heart of the matter, both from the client's ego perspective and the agencies involved.

Jesus, this might be the first case of real collaboration that I've seen in a long time ... especially as the modern definition - at least in adland terms - is to smile while you try and fuck each other over.

I was only joking Robert.
I really think we could all learn from this though. I do think you need a lead agency to marshal stuff, or the client to take charge, but having been the lead and someone else in the gang,it doesn't work so well when the creative agency says 'here's the comms idea, here's the creative idea, now do some stuff that doesn't change it'
Being evil, I've also learned that when people think they've had a part in an idea, they're more likely to support it, rather than kill it in a darkened room, or private phone call

You called me Robert. That means I'm in trouble.

And yes, the old "we all had something to do with it" approach is the best form of get-people-to-do-what-you-want manipulation isn't it. Ha.

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