« What received wisdom in food means for our day jobs | Main | I was wrong, I still am »

May 16, 2014


I would add to the third-to-last paragraph, keep your feet on the ground. Remember what real people (like you) think about products, brands and advertising. Observe your own and others' behaviour.

That way, you write briefs that are grounded in reality (teenagers are more likely to pull if they spray on some deodorant like Lynx) than get sucked into the brand's solipsistic fantasy world (Lynx produces the best smelling range of deodorant in the world!).

I'd add 'Good Strategy/Bad Strategy' by Richard Rumelt to your initial list, and add in the first 3 / 4 years of Adliterate to the blogs you should read.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)