Just a quick update.
A couple of people have asked questions about what assets and stuff you can use in relation to the Olympics.
What I've shared with them is as follows:
- You can use the logo how you wish
- No access to behind the scenes, locker rooms or any VIP stuff
- Assume you get 10 tickets per session per sports event to use for fan prizes
- You can't mention, or feature any athletes in any way
- You can shout out about sports, results etc, you just can't name athletes
Hope it's going well, any other questions, just ask!
Am I the only person who thinks that the ban on using athletes names and therefore achievements renders the whole Olympic tie-in pointless and makes what was a dificult task impossible?
Posted by: John | May 13, 2016 at 12:12 AM
Not helpful John
Posted by: Northern | May 14, 2016 at 10:01 PM
I wasn't meaning to be unhelpful - I'd be giving this thing some thought and was really side-swiped by this update post.
Posted by: John | May 15, 2016 at 07:30 PM
I'm really interested to see and learn from the solutions that people come up with.
Posted by: John | May 15, 2016 at 07:33 PM
Do the Olympics have any veto/final approval over what the sponsors can do? I'm assuming they wouldn't look kindly on satire/controversy and wonder if they can stop that orif the recourse would be to prevent the brand from being a sponsor in the future?
Posted by: John | May 15, 2016 at 07:38 PM
Not sure, within reason no
Posted by: northern | May 16, 2016 at 04:50 PM