So I was given a Golden Bungle for stealing a client's phone.
Accidentally of course, hers looked exactly like mine.
She saw the funny side (I think).
This proves I'm not perfect, but this is mostly a good thing.
Recent data shows people like brands to embrace imperfection a little bit more these days.
I'd argue they always did, it's why Jennifer Lawrence falling over and then being so human in her speech and interviews was so powerful.
The pratfall effect is really powerful. Tests have shown that you're more likeable if you spill coffee over yourself. I can't say if I'm likeable or not, but I can say a workshop that started with very blank faces when I kicked off the day, instantly transformed when I spilled a whole cup of coffee on myself. By accident.
I really does work when you put a little error into your presentation for folks to correct.
Of course, feckless as I am, you'd expect me to be the most popular person in the world. This clearly is not the case.
But perfection is boring and exhausting.
Emotion trumps perfection
Humanity beats logic
I really love in meetings with other London of global based agencies how easy it is to stand out by talking like a real person. Or translating their jargon into normal language.
Obviously the typos etc in my posts are all intentional..........
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