This book should be interesting. Or why smartphone are sexist

I haven't read this yet, I've got it on pre-order but it looks interesting. 

You can't move for female empowerment focused campaigns right now. 

From a cultural perspective, this has to be a good thing.

From a brand perspective, you don't want your brand to look like it's jumping on the bandwagon, however good your intentions (let's be honest, the intentions are rarely altruistic). 

So it's essential to find a new angle. I love how this book might show how inequality is deeply hidden in the fabric of life and culture. Because it has mostly been designed by men. 

Apparently, Google's speech recognition software is 70% more likely to respond to men.

Smartphones are designed for the hands of a man, not the smaller hands of a woman.

There's anecdotal evidence that fitness monitors miss steps made when pushing a pram. 

Also, most of it is built from data, that a reviewer describes as 'being used as like a laser'.

Why should you care? Data doesn't have to be a pain in the arse, or a barrier. If used intelligently, if you know how and where to look, it can build a new perspective even on subjects that are getting a bit crowded. 

 

 

Comments

[John]

It'll probably say something about pink lycra.

[Northern]

Bloody hope so

[Northern]

I love the fact this is just the two of us John

[john]

Cream Top. etc.